Meta Threads Outpaces X on Mobile Amid Social Media Shake-Up, marking a major shift in the social media landscape. Daily active users on Threads have surged, showing the platform’s strong comeback. While X remains dominant on the web, Threads is now leading mobile social media growth on iOS and Android apps.
Several factors are driving Threads’ rise. Cross-promotion on Meta platforms, including Facebook and Instagram integration, brings existing users to Threads. The platform’s focus on creators with interest-based communities, long-form posts, disappearing posts, and games testing on Threads increases engagement. These creator-focused features encourage habitual mobile usage, boosting user retention and engagement.
According to recent reports, Threads reached over 141 million daily active users on mobile devices. In comparison, X recorded 125 million daily mobile users. This growth highlights the platform’s ability to attract mobile-first audiences, even amid ongoing social media rivalry. The rise also follows months of sustained growth trends, showing a real Threads comeback rather than a temporary spike.
Concerns around X, including AI tool Grok controversies and global deepfake content investigations, may contribute to the platform’s decline. Users in the US market social media gap and other regions are increasingly exploring alternatives like Threads. Social networking startups such as Bluesky also saw an increase in app installs, indicating a shifting landscape.
In conclusion, Meta Threads outpaces X on mobile, thanks to mobile-first strategies, platform feature updates, and Meta ecosystem influence. With strong engagement tools and steady daily active users Threads, the platform is set to challenge X dominance on web platforms as well.
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Meta Threads outpaces X on mobile amid social media shake-up, boosting daily active users, Threads, and creator-focused engagement.
