Lego Unveils Smart Brick & Interactive Star Wars Sets at CES 2026 as the brand enters a new era of play. The announcement took place during the CES 2026 technology showcase at the Consumer Electronics Show in Las Vegas. Lego Unveils Smart Brick & Interactive Star Wars Sets at CES 2026 to strengthen its position in smart toys innovation and screen-free interactive play.
This major reveal introduces the LEGO Smart Brick powered by the Smart Play System. The brick looks traditional, but it includes advanced electronics and smart brick technology. A built-in accelerometer enables motion detection, so bricks respond instantly to movement and position changes.
Lego engineers removed wiring and used inductive charging technology for smooth Lego electronics integration. Inductive charging coils allow wireless Lego components to interact without physical connectors. Bluetooth connectivity links interactive components, while AAA batteries support extended play sessions. Wireless charging pads add ease and reliability.
The first interactive Lego playsets feature popular Lego Star Wars characters. Darth Vader, Luke Skywalker, and Princess Leia respond using personality-based programming. Each minifigure reacts with sound and light responsive toys features. A sound synthesizer supports storytelling through toys and social play.
Chief Product Officer of Lego, Julia Goldin, stated that the system enhances creativity and learning. She emphasized hands-on physical interaction and adaptive play behavior. Experts see this as a step toward the future of educational toys and STEM-based play experiences.
Industry analysts call this a key toy industry innovation 2026 moment. Demand for smart toys without screens continues to rise among families. In conclusion, Lego unveils Smart Brick & Interactive Star Wars Sets at CES 2026 with a connected toy ecosystem that blends imagination and technology.
Meta Description
Lego Unveils Smart Brick & Interactive Star Wars Sets at CES 2026, highlighting smart brick technology and screen-free play innovation.
