From Streaming to Swiping: Netflix’s TikTok-Inspired App Update is set to transform the way users watch content. Netflix’s mobile app redesign introduces swipeable video clips, vertical video feeds, and short-form content, blending streaming with social-first platforms like TikTok, Instagram Reels, and YouTube. This update brings a mobile-first entertainment experience that feels dynamic and engaging.
The new app aims to enhance content discovery while promoting original video podcasts. Netflix plans to debut these features in 2026, allowing users to swipe through short clips and discover shows effortlessly. Co-CEO Greg Peters emphasized continuous feature iteration to refine the experience and keep viewers engaged. The app also strengthens video podcast partnerships with platforms like Spotify and iHeartMedia, expanding the variety of content available.
Vertical video feeds are a key feature, making Netflix feel like a social platform while still offering traditional streaming. Disney+ recently introduced a similar vertical video format, highlighting a broader entertainment industry trend. Netflix’s approach encourages user interaction, increases time spent in the app, and supports hybrid distribution models, including upcoming theatrical releases from Warner Bros. This shift shows how streaming platform competition now extends beyond video libraries to dynamic, swipeable experiences.
The update also supports ad-supported video content, contributing to streaming revenue growth. Netflix reported $45.2 billion in revenue for 2025, with over $1.5 billion from ads and 325 million paid subscribers. By blending short-form videos, vertical feeds, and original podcasts, Netflix ensures a modern, mobile-first entertainment platform that adapts to evolving viewer habits.
Conclusion: From streaming to swiping, Netflix’s TikTok-inspired app update reinvents content discovery. Swipeable video clips, vertical feeds, and video podcasts offer a fun, interactive, and competitive experience.
Meta Description
From streaming to swiping, Netflix’s TikTok-inspired app update boosts content discovery with vertical video feeds and short clips.
