Apple Leads Global Smartphone Market with 20% Share in 2025, according to Counterpoint Research. The tech giant achieved this milestone through strong iPhone 17 series sales and high demand in emerging smartphone markets. Analysts note that Apple’s 20% market share reflects steady year-on-year growth despite global supply challenges.
Global smartphone shipments in 2025 rose 2% compared to 2024, supported by economic momentum in tech markets. Apple maintained its lead over Samsung and Xiaomi, which held 19% and 13% market share, respectively. Varun Mishra from Counterpoint Research said Apple’s focus on mid-sized and emerging markets helped secure this position.
Manufacturers initially pulled shipments forward to avoid tariffs, but the effect balanced out by mid-year. Samsung smartphone shipments grew modestly, while Xiaomi continued to see steady growth in emerging regions. Tarun Pathak, Counterpoint’s Research Director, highlighted that component costs and chip shortages in 2026 could affect overall smartphone demand growth.
The global smartphone market is evolving rapidly. AI data centres versus handsets are shifting production priorities, and brands must adapt to maintain market share. Apple’s premium pricing strategy, combined with its integrated ecosystem, keeps the iPhone 17 series highly sought after. Meanwhile, mid-range Android phones are capturing increasing attention in mid-sized smartphone markets.
In conclusion, Apple leads the global smartphone market with 20% share in 2025 because of strong product performance, strategic market focus, and resilient demand. Samsung and Xiaomi remain key competitors, but Apple’s brand power continues to set industry trends. Global smartphone sales trends suggest that innovation and market adaptability will define leaders in the coming years.
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Apple leads global smartphone market with 20% share in 2025, boosted by the iPhone 17 series and growth in emerging smartphone markets.
